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and her wierd and wonderful thoughts.. :)

27Dinner Event talking Banking and Venture Capital – January 2011

Sunday, January 30th, 2011

The 27Dinners events epitomize the networking capacity of the online community in South Africa, and I love attending these events. They are always well co-ordinated, well executed, well attended and well enjoyed; and this, the first of 2011, was no exception.

Generously sponsored by Seacom and Intel Venture Capital, and held at the infamous Metro Restaurant, in Benmore Gardens, all 120 registered attendees were served both food and drink in style.

LeBistro were also part of the proceedings and kindly sponsored customised name tags for all who registered. It works with a QR Reader system. There are a number of  applications available for all types of smartphones that can read these tags. Read here for more information.

The main course was served before the first speaker. Options for the meal was Cheeseburger & Chips, Linguini Bolagnaise (my choice), and Mascaponi Pizza.

First Guest Speaker - Herman Singh | Standard Bank Director

His very engaging presentation was all about the future of banking – globally.  Entitled “Making rands and sense of the chaos, he  went on to discuss the major players in the online space; and how much they are spending on R&D.

Getting in on the action

Basically whoever owns the payment stream, owns the money. Gaming communities have introduced their own forms of currencies which are infiltrating into the global economy. Facebook also recently announced the use of Facebook Credits for all online games – read more here >>

Money is made on applications and no longer on adverts. Facebook, Google and Apple (amongst others) are able to monetize their existing databases.

Banking

Banking as we know it is changing. Virtual currencies are becoming stronger and mobile banking appears to be the future in Africa.

Second Guest Speaker – Sam Mensah | Director of the sub-Saharan branch of Intel Venture Capital

The first issue discussed was the appointment of Will-i-am into Intel. The basic idea behind this was to bring in someone who could be involved in creating innovative products that are currently relevant.

Sam then spoke about Silicon Valley and how they are trying to replicate this all over the world, including the Cape (Silicon Cape).

Why Silicon Valley? Because its the basis of almost everything. Turning research into actual products that people want to buy.

Venture Capital is available in South Africa you just need to know where to look. Between 2001 and 2011 there was total investment of 2.6 billion rand in VC with a big portion of this coming from government.

Unfortunately he went on for too long and many of the people lost interest. @markusher did happen to win a nice bottle of wine though.

Desert was then served shortly after the second presentation which gave us more time to chat to all the regulars; many people left before being served.

In closing, I always find these events inspiring and a great networking opportunity. Thanks to Cerebra for making 27dinner such a success and the place to be on every other 27th (or thereabouts) of the month :)

Social Media Breakfast with Quirk eMarketing at Cabanga

Wednesday, August 18th, 2010

Me, myself and the SEO department of JD Internet Consulting (watch this space) attended a very informative presentation about social media as given by Sam Beckbessinger of Quirk eMarketing. This networking event which included free breakfast was held in North Riding at a conference venue by the name of Cabanga, on a bright and sunny morning of 17 August 2010.

The presentation was entitled “Building Communities: How Social Media can Work for my Business” and Sam started off by asking who uses which social media platforms and then giving a very high end overview of social media and its who, what and why.

We were shown a whole range of social media platforms, some of which have waned in popularity such as myspace.com and others of which, although I am in the SEO and SEM game myself, I have not yet heard of such as last.fm as well as those I have only just stumbled upon such as postsecret.com and foursquare.com.

The sharing of information is the biggest advantage and function of the internet. It is thus only the natural progression then that has afforded the sharing of yourself in various forms to be the biggest draw card for these social media platforms, and this can be done in a variety of different formats, including text, video, photos, audio and podcasts.

It was also interesting to note the user populations and demographics of the mainstream social media platforms of Twitter and Facebook. There are over 400 000 million global Facebook users with 2.6 millions users in South Africa. Twitter has over 125 million users globally but is growing at a rate of over 300 000 new users per day.

The stats for mobile users was also something to take note of in that they expect there to be over 1 billion mobile users by the end of 2010. This is great news for third world developing countries in terms of communication and building applications.

Sam also shared some viral success stories eg. The latest Old Spice campaign as well as viral horror stories eg. Dell Hell that had a happy ending.

According to Sam and Quirk eMarketing, there are 6 steps to a successful Social Media Strategy:

1. Listen
2. Do it yourself – on a personal level
3. Get Buy In
4. Find the right partners
5. Start building your brand
6. Have fun doing it!

In closing Sam offered a hard copy of Quirk’s ebook to the first person who asked a question! Nice way to end of a great presentation.

You can follow Sam on Twitter here @greenham_sam