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Springleap and Marmite unite to reward designers with R15 000 in cash for love and passion inspired designs for Valentines Day 2012
South Africa – November 17, 2011 – Springleap.com and Marmite South Africa launch an exciting design contest to source promotional branded merchandise for the iconic condiments brand for Valentines Day 2012.The contest invites both local and international designers to illustrate their love and passion for Marmite in creative and uplifting ways, offering a total of R15 000 in cash prizes in return.
Neil Meyer, Marmite Brand Manager at Bokomo, explains: “Marmite is one of the most discussed and emotive brands out there! With millions of fans worldwide, and even more ways in which to experience Marmite, it is easy to see why it has been around for over a hundred years and become such a brand icon. In today’s age very few products can boast that they are over 100 years old! A contest such as this gives all those Marmite fans out there a chance to take their love for the product and passion for design and to turn these thoughts and feelings into tangible products that can not only be added to the Marmite hall of fame, but also shared with other fans.”
Springleap CEO, Eran Eyal, elaborates, “It’s not often a company gets to work with brands that are truly iconic. Marmite is one of those amazing iconic brands. What makes something iconic? Go to almost any market and you will see Marmite tins, jars and vases. Go to a clothing store, and you will find Marmite garments on the shelf. That’s pretty iconic. To let Springleap designers interpret this icon in fresh ways and engage the fans of Marmite in choosing which designs they relate to the most, is going to be a prestigious experience for Springleap.”
Designers need to illustrate through fun and quirky designs just how much they love Marmite and how unconditional their passion for the century-old brand is, keeping in line with the theme for Valentines Day. Entries must include elements of the brand to give it that lovable, iconic Marmite look and feel, but should be kept fun and quirky.
Entries open on www.springleap.com on 17 November 2011 and run through until 03 January 2012. This gives designers ample time to create and submit up to five great theme-appropriate designs. All design submissions will be made available to the public for voting from 19 December 2011 to 17 January 2012.
A design panel comprising Bokomo Foods and Springleap members will choose the top 3 designs that best illustrate the contest theme and have been voted for by the community. These will be announced on the Springleap website and via it’s various social media channels on 18 January 2012. The winner will be rewarded with R10 000 in cash, with the first and second runners-up receiving R3 000 and R2 0000 in cash respectively. Winning designs will be printed on promotional merchandise to be used by Marmite for various Valentines activations and sold via the Springleap.com online store.
“To be working with such an exciting and loved brand as Marmite is certainly a great opportunity. What better way to engage our community than in asking them to interpret their love for Marmite through a design contest themed around a Valentine’s activation? This is certainly a fantastic example of an iconic brand honouring design, and therefore being honoured through design via our talented community of creative’s”, said Catherine Ronaasen, COO of Springleap.com.
Springleap.com is an online crowdsourcing design website, that runs open theme and branded design contests. Artists from across the globe submit designs to win large cash prizes, royalties and exposure. The public and online community votes on their favorite designs, and a seasoned Springleap judge-panel chooses final winners, which are printed and sold on various apparel. CEO, Eran Eyal, has been passionately growing the business into a great design platform for budding local and international designers.
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